Marketing

Getting a HPPAE off the ground and running—and sustaining it—requires bringing a number of key stakeholders to the table from both the university and the community. They are:

• Faculty Members
• Field Directors
• College Administrators (Deans and Directors)
• Field Instructors
• Students 

Bringing these stakeholder groups on board requires effective communication. When we talk to people about a new idea, they do not come to us with a blank slate. They process everything they hear through the filter of their own worldviews, experiences, and values. Customized messages that appeal to each of the five stakeholder groups are located below. The Making the Business Case handout outlines how the HPPAE plays a critical role in ensuring there is a well-trained social work workforce to care for the aging population. The HPPAE manual provides additional marketing language and guidance.